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Why Customer Relationship Management (CRM) is Important and How it Works in Businesses

Introduction In today’s competitive business environment, customer satisfaction and loyalty are critical. These factors can decide the success or failure of a company. Businesses strive to build long-lasting relationships with their customers. Customer Relationship Management (CRM) has emerged as a key tool for enhancing customer experiences. It also boosts business growth. CRM is more than […]

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CRM and Business

joyful multiethnic adult couple with shopping bags walking along street in downtown
Photo by Andrea Piacquadio on Pexels.com

As the world becomes increasingly digitized, the way businesses operate must also evolve. One area of business that has seen a great deal of transformation as a result of digitization is customer relationship management (CRM). In the past, CRM was mostly about managing paper-based customer files. Today, CRM is mostly about using digital technologies to […]